Evanston Chamber of Commerce Events
Build Your 2027 Marketing Plan!
Hosted by Evanston Chamber of Commerce
About this event
A strong marketing plan doesn’t need to be complicated, but it does need to be intentional.
Join Holly Freed, Founder and Fractional CMO at Freed Creative, for a hands-on workshop designed to help you build your 2027 marketing plan before the end-of-year rush begins.
We’ll work through the pieces of a practical annual marketing plan, from identifying your biggest goals and priority audiences to mapping out campaigns, content, events, and other opportunities throughout the year. You’ll also look at what you should be measuring so you can make smarter marketing decisions as the year unfolds.
This isn’t just a presentation. You’ll have time to work on your own business throughout the session and leave with the beginnings of a plan you can actually use.
We’ll cover:
Setting clear, realistic marketing goals
Identifying your priority audiences
Choosing the right marketing channels and tactics
Mapping key dates, campaigns, promotions, and seasonal opportunities
Establishing metrics and benchmarks to track throughout the year
Turning your ideas into an actionable annual marketing calendar
Bring your laptop, your current marketing numbers if you have them, and your goals for the year ahead. We’ll do the planning together so you can head into 2027 with a clearer roadmap for where your marketing time, energy, and budget should go.
Join Holly Freed, Founder and Fractional CMO at Freed Creative, for a hands-on workshop designed to help you build your 2027 marketing plan before the end-of-year rush begins.
We’ll work through the pieces of a practical annual marketing plan, from identifying your biggest goals and priority audiences to mapping out campaigns, content, events, and other opportunities throughout the year. You’ll also look at what you should be measuring so you can make smarter marketing decisions as the year unfolds.
This isn’t just a presentation. You’ll have time to work on your own business throughout the session and leave with the beginnings of a plan you can actually use.
We’ll cover:
Setting clear, realistic marketing goals
Identifying your priority audiences
Choosing the right marketing channels and tactics
Mapping key dates, campaigns, promotions, and seasonal opportunities
Establishing metrics and benchmarks to track throughout the year
Turning your ideas into an actionable annual marketing calendar
Bring your laptop, your current marketing numbers if you have them, and your goals for the year ahead. We’ll do the planning together so you can head into 2027 with a clearer roadmap for where your marketing time, energy, and budget should go.
