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PRODID:-//Harris Chamber Team//Events//EN
CALSCALE:GREGORIAN
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UID:event-15@maps.harrischamberteam.com
DTSTAMP:20261107T212451Z
DTSTART;TZID=America/Chicago:20261111T090000
DTEND;TZID=America/Chicago:20261111T103000
SUMMARY:Build Your 2027 Marketing Plan!
LOCATION:UL Research Institutes\, 1603 Orrington Avenue Evanston\, IL\, 60
 201
DESCRIPTION:A strong marketing plan doesn’t need to be complicated\, but
  it does need to be intentional.\nJoin Holly Freed\, Founder and Fractiona
 l CMO at Freed Creative\, for a hands-on workshop designed to help you bui
 ld your 2027 marketing plan before the end-of-year rush begins.\nWe’ll w
 ork through the pieces of a practical annual marketing plan\, from identif
 ying your biggest goals and priority audiences to mapping out campaigns\, 
 content\, events\, and other opportunities throughout the year. You’ll a
 lso look at what you should be measuring so you can make smarter marketing
  decisions as the year unfolds.\nThis isn’t just a presentation. You’l
 l have time to work on your own business throughout the session and leave 
 with the beginnings of a plan you can actually use.\nWe’ll cover:\nSetti
 ng clear\, realistic marketing goals\nIdentifying your priority audiences\
 nChoosing the right marketing channels and tactics\nMapping key dates\, ca
 mpaigns\, promotions\, and seasonal opportunities\nEstablishing metrics an
 d benchmarks to track throughout the year\nTurning your ideas into an acti
 onable annual marketing calendar\n\nBring your laptop\, your current marke
 ting numbers if you have them\, and your goals for the year ahead. We’ll
  do the planning together so you can head into 2027 with a clearer roadmap
  for where your marketing time\, energy\, and budget should go.\n\nhttps:/
 /maps.harrischamberteam.com/maps/evanston-chamber-of-commerce-il/events/bu
 ild-your-2027-marketing-plan-2026-11-11
URL:https://maps.harrischamberteam.com/maps/evanston-chamber-of-commerce-i
 l/events/build-your-2027-marketing-plan-2026-11-11
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